All comments posted on this blog do not reflect the opinions of any organization that I am affiliated with. These are my personal perspectives only.

Wednesday, March 19, 2008


When chatting about the "empty quarter" (those people that are unlikely to adopt social media), I am usually asked what we can do to tap into that group of people. We can't ignore them because they have the richest experience in an organization, and they are closer to retiring with their "institutional knowledge". One response is to drive towards "extreme simplicity".

Here is a funny comic by Eric Burke that purposefully exaggerates this. I realize that several people have criticized this comic as not being more realistic and try to explain the need for complexity but.... It's a comic! It's a fun reminder of a need for simplicity.

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