tag:blogger.com,1999:blog-2582004645119476339.post2607760714743090414..comments2023-05-19T07:11:56.927-04:00Comments on Rex's Thought Spot: Getting over the "Blog" stereotypeRex Leehttp://www.blogger.com/profile/00481083728218703345noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-2582004645119476339.post-77060281578615443632008-02-02T15:25:00.000-05:002008-02-02T15:25:00.000-05:00One way the Common Craft people see blogs is as "n...One way the Common Craft people see blogs is as "news", just not mainstream news.<BR/><BR/>So imagine if each department in a company had the opportunity to publish what they're working on, what their views on a certain topic might be, etc. The "market" could then decide on what ends up becoming popular and useful. Some blogs would thrive, others would not.<BR/><BR/>Newspapers in North America have government regulation for appropriateness and devices for public complaint but those are rarely used because the owners are motivated to see those publications thrive. They use common sense and knowledge of their market to make sure guidelines are met. The Communications Department would be the corporate analogue to such a government body. Rarely used, but there if it's needed.<BR/><BR/>Since it's free to publish the corporate blogs and there aren't any revenue targets associated (unlike commercial papers) there need not be a huge market to keep the blog alive. A small niche crowd works just beautifully.Anonymousnoreply@blogger.com